Massad Logistics

What is a customer ?

What is a Customer?



A Customer is the most important person in our business.


A Customer is not dependent on us.


A Customer is not an interruption of our work. They are the purpose of it.


A Customer does us a favour when they come in. We are not doing him a favour by waiting on him.


A Customer is part of our business, not an outsider.


A Customer is a person who comes to us with his needs and wants. It is our job to help fill them.


A Customer is not just money in the cash register. He is human beings with feeling and deserves to be treated with respect.


A Customer deserves the most courteous attention we can give. He is the life blood of every business. He pays our salary. Without our customer we will have to close our doors.


A Word of mouth can be the best advertising or our worst enemy. We won’t forget that ever.

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